We're Going To Deep Fry Your Cardboard Boxes

Advertising is a complex beast, something i know all too well these days. The invention of the internet has revolutionised how you market a product and a brand, and how you can thus create a romantic lifestyle image for the public to buy into. However, I can catagorically tell you as an industry professional that the following is an example of exactly how not to go about things. You see, glamour side Stevenage Borough might well have had their new kit delivered in a tattered, old cardboard box, but that doesn't mean the loyal fans necessarily have to see it. If they're shelling out 35 squid, they want to think each shirt was hand-delivered from the Armani flagship store in Milan by a busty beauty who keeps falling out of her top. So in conclusion, if you are planning to make an advert or a similar announcement in the near future, literally do the complete opposite of this and you should be ok (click for hi res):

Here endeth the lesson.

p.s. Thanks as ever to The Spoiler for this genius bit of eagle-eye-ness.