23 January, 2009

Stop the Madness

For everyone still cringing over the ridiculous transfer figures being banded about for Kaka, solace might finally be on the horizon with the European Club Association sitting down this week to discuss the capping of money clubs can spend on players and their wages. The proposal reportedly states that clubs will only be allowed to spend what they actually earn, rather than being bankrolled by faceless billionaire corporations. In other words, they will be subject to the same rules as everyone else.



The Offside have cleverly worked out the practicalities are such: “Basically, a team’s spending limit would be determined as 51% of their income from gate receipts, TV revenue, players sold, sponsorship and merchandising.” In layman’s terms then, no matter how rich the owner was, a team couldn’t spend money that wasn’t earned directly by the club itself, meaning no more £100million-plus bids. Unless of course Eastlands were to expand to the size of Wales and sell out every week for a year.


Obviously this is a great idea because the recent activity around Manchester City has been out of control to say the least. However, clubs and players are used to a certain trickle of income and a certain way of life, so how might teams continue to live the life they’ve become accustomed to? Well, jack up prices of course: tickets, drinks, merchandise, sponsorship and maybe even TV subscription rights.


In many ways as well this model uniformly ensures that the rich get richer and the poor stay, well, poor, with the option of big-money takeovers left redundant. There would never be another team like Fulham or Wigan or Reading meteorically rising to the top, and order would be virtually solidified, save for the obvious promotion/relegation merri-go-round once a season.


Finally though, and perhaps most compellingly, there is an obvious loophole here for those sugar-daddys still committed to asssembling their own fantasy football team. Spend £250million every week in the club shop on shit like cuddly mascots to bump up the club’s turnover…


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